Owegoo and the love of traveling

”Hi, we are a family of four, and we are looking for a place with a beach, where it’s over 30 degrees, and where we can visit museums and play golf”.

This is a question you can ask people in travel stores, but when booking trips online you don’t get any help exploring your options. All online booking sites starts with asking you ”where do you want to go” and the first thing you meet is a blank text box where you need to write a destination.

So all those times when you haven’t yet decided on where to travel, the conventional booking sites offer no guidance – and this is the main reason we created Owegoo. A travel site that you can start to use already in the exploration phase when you are just dreaming of your next vacation – and keep on using until you’ve got an order confirmation for a hotel room or flight. Unlike no other, we offer information, inspiration and booking possibilities, all in one place!

This is a service that we always wanted ourselves, and that hopefully we can make life a bit better for you too.

Who we are

Owegoo is a Swedish startup.

Apart from our love to travel, we share a passion for disruptive technology.


Bredgatan 4
211 30 Malmö

Sofia Franzén


The founder of Owegoo. Loves to travel and discover new places. Prefers sushi before hamburgers and drinks her coffee black.




  Communication and PR

Sanna creates magic with words and communication at Owegoo. Loves to discover new places and new cuisine. Dreaming of eating her way around the world.



Friends of Owegoo


Owegoo is part of #malmostartups - the startup community in Malmö, together with Newshubby, Packbud and many other great startups.